Glade Clean Linen was a big new scent, with a full product launch behind it. Our challenge came to be as the illustrations on the product needed to be transformed somehow into photography.. MMMM- making sheets move the way you want them too is not an easy task and capturing as a still even harder. We did outdoors, in studio, used natural wind, fans, people, full size sheets, towels, sheets cut into small pieces etc.. All in all, it ended up being a look and feel used in many photoshoots for various ads... Here is a few behind the scenes of this campaign!

Puppies and ads

 This is a behind the scenes with the finished ad.. we were at Edgelight studios with a great staff including Viv our stylist, Karen who does H&M, and Lucy, from Ford Models.  We had some great fun with the puppies, and they were small enough to cuddle and got tired quickly, which ended up as the chosen shot- our tired pup relaxing with model.. Fun shoot, fun crew, fun times!

A little behind the scenes

First look behind the scenes, basically these are some fun production stills so a glimpse is 
seen in what goes on to make a shot!  Yes, sometimes it is a half day to get where we need to be. This was my favorite part of my job, not even work to me, so grateful for all those I worked with! These shots are at a location house, doing a job for Windex and for Glade with Lisa Predko and crew.
Thanks to Brian Eaves for sending me these shots!